Psychology Of 1D

One direction, worth $1 billion. Most compare them to The Beatles, I don’t see why. They don’t have nearly a quarter of the talent The Beatles had. Yes they’re making LOADS of money and have billions of fans but I think there’s some another reason as to why that is.
Check this…
One directions fans are hormonal teenagers meaning they are most likely looking for something to belong to, a fandom perhaps will make them feel like they’re part of something, like they have an identity and a goal to work towards. Or maybe ‘fan girl-ing’ is a learnt response to show how much of a great fan they are. It could be that they want to be the ‘best’ fan out there as it gives them as sense of superiority.
The way I see it is that the fans form an attachment to the boys as they’ve seen them grow from X-factor and now they feel like they must be loyal to them. The adrenalin and endorphin’s released when dancing and looking at the ‘oh so attractive boys’ gives them a good feeling which they then associate with the boys so every time they see/hear them they get that sense of good feeling again leading them to do spam Twitter, Facebook and Youtube with confessions of their love for their music. They’re like addicts with the need for 1D.
So,comparing them to The Beatles can be understood in terms of how popular they have become but not in terms of talent. Giving the audience what they want is way different to being a musical genius.